Meet Gretchen

Gretchen Schoenstein, CEO and Founder, Finish Line Moments


"Every step is a gift, every mile is an accomplishment, every finish line is a victory"

Gretchen Schoenstein, CEO and Founder, Finish Line Moments


Hello, I’m Gretchen Schoenstein, the driving force behind Finish Line Moments. Beyond my professional credentials and experience as a leadership and executive coach, my journey through health challenges and completing over 120+ half marathons has equipped me with unparalleled resilience and a unique perspective on achieving goals against the odds.

Throughout my life, from running half marathons to skydiving, hiking the Grand Canyon from rim to rim, and embarking on countless adventures, I’ve learned the power of setting and achieving audacious goals

It’s this spirit of adventure and tenacity I bring to my coaching practice, ensuring we not only set your goals but see them through to the finish line— together.

Gretchen In the Media

Inspiring Stories and Achievements

Mar 27, 2024 | KATU News 

Everyday Heroes: 2 Halfs, 2 Coasts, 2 Days


March 25, 2024 – Benaroya Research Institute

Runner Completes “2 Half Marathons, 2 Coasts, 2 Days” in support of BRI and Autoimmune Disease Awareness


July 16, 2023 |  Fox News San Francisco

Race Interview with Gretchen Schoenstein - 19th Annual Half Marathon in Sonoma


March 16, 2024 | Get Up DC

Interview with Gretchen Schoenstein - DC’s Rock ‘N’ Roll Half Marathon


Navigating Your Path to Success

Life is a series of marathons, each with its own set of challenges. Whether you’re looking to transform your leadership style, elevate your team’s performance, or find a harmonious balance between work and life, I’m here with you every step of the way.

Facing and overcoming personal health challenges, including living with three autoimmune diseases, has taught me the true essence of strength, perseverance, and the indomitable spirit of the human will.

This experience deeply informs my coaching, allowing me to connect with and guide you through your challenges with empathy, understanding, and a steadfast commitment to your success.

As a Gallup Strengths Finder Certified Coach, I’m dedicated to discovering and amplifying your innate strengths and talents, helping you navigate through life’s challenges to celebrate your own finish-line moments.

This is our journey together—embracing growth with compassionate tough love and celebrating every victory, big or small.

Inspiring Collaborations and Clients

Crafting Leaders, Shaping Futures

With a diverse background spanning various industries and a commitment to fostering leadership and growth, my approach is holistic and personalized. Here’s a snapshot of where I’ve made an impact:

From Individual Challenges to Organizational Success

Leveraging personal experiences to drive change and inspire leadership within technology startups, non-profits, and more.

Inclusive Leadership Through DEI Initiatives

Building inclusive cultures that recognize and celebrate diversity as a strength.

Empowering Through Strengths

Certified in Gallup Strengths Finder, I’m dedicated to helping you discover and harness your strengths, transforming how you lead and succeed.

Award-Winning Speaking

Influencing and inspiring others to achieve their full potential

Hear It From Those Who've Crossed Their Finish Lines

Celebrating Every Victory


Gretchen is someone you want in your corner. Working with her had a profound impact on my growth as a leader because she focused on my strengths, and that allowed me to build pathways to the skills I needed to work on, in my own way. Through working with her I have grown to trust myself in key areas of leadership from communication and influence to crisis management and strategic planning.

Annie Ellison

Executive Director, Emerge Oregon

Gretchen taught me such tangible skills that I can easily transfer to others as I coach them. She helped me enjoy managing people again. Which is a huge win!

Amy Zucchero

Chief Development Officer, Ignite


Over the last 10 years I have received immeasurable support and coaching from Gretchen. She guided me to understand how to lead people to where I want them. She helped me understand what my triggers are, why I have them and how to use them FOR me instead of against me. She is a steady sounding board for me when I am working through conflict. Her honest, regular reminders to put myself in others shoes makes me a better leader and person.

Alisha Woodward

Let’s Make Your Next Goal a Reality

In today’s competitive landscape, having a coach is your secret weapon. It signifies a commitment to excellence, both for individuals and organizations looking to invest in their teams.

Together, we’ll harness your strengths to not only achieve your goals but to set new ones, continually pushing the boundaries of what you thought possible.

Let’s connect and start crafting your story of transformation.